Verónica Echeverry

Verónica is a cross-sector communications leader who brings expertise in marketing strategy, digital engagement, and user experience to her role at Community Housing Coverage (CHC). She leads marketing and communications initiatives that strengthen CHC’s presence across the non-profit housing sector, advancing its mission through clear, accessible, and research-driven storytelling. 

Her background spans the editorial, corporate, and technology sectors, where she led brand and communication strategies that enhanced engagement, visibility, and impact across diverse audiences. Guided by a user-first and data-informed approach, Verónica develops messaging that connects people, strengthens partnerships, and supports mission-driven organizations in achieving long-term growth.